CORPORATE BRAND STYLE
Corporate Brand Style
Designing for socials
Applicable to brand-related or testimonial posts and ads.
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Color palette of brand primary
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Color: Teal for accents, pastel teal for backgrounds
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Landscape logo to be used
Testimonials
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Exception to use photo-based visuals (of actual users)
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To use the social handle in place of the logo
Pastel Style
Designing for socials
A selection of pastel background colors from the supplementary color palette.
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Can be used for a separate posting season
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Title color to be the vibrant equivalent of the background color, body text as grey.
Color palette
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To use pastel shades for backgrounds
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When shapes are being utilized, ensure that it is 30% of the original corresponding vibrant colour
Backgrounds
Single vs multiple posts
Link a series of carousel slides together with either the visual elements or illustrated backgrounds from the Connected video series, for a sense of continuum.
Carousel slides
Illustrated backdrops from the Connected videos can be incorporated into social posts for storytelling. Some egs:
Layout Applications to Avoid
The following (non-exhaustive) examples illustrate what to avoid:
Using of different fonts
Using of colors not from the palette
Photography style visuals (exception for testimonials)